Tip of the week 66 - 5 tips for your next set of email campaigns
Aren't we tired of hearing ways to cope with the current new-normal times? When are we going to accept the reality and start implementing ideas to overcome the same rather than ranting about it? We believe it's high time to move on with a hope that the pain ends and also remind your customers about it. So, here are a few tips that you would need to consider while you send out your next set of email campaigns.
Take a look at them and let us know your feedback in the comments box below.
1. Include stories - Life often puts us in surprising and unprecedented situations, like the one we're in now. Right now, we're all together in it, so share incidents, events, challenges, customer success stories, etc. during crisis times, and more that made you happy. This helps customers prepare for an environment with hope.
2. Conduct contest - Don't we see a lot of fun games, contests, etc. nowadays? Why not try something similar for your customers as well? By doing this you help your customers to have some fun while their work-from-home hours. It is important to maintain a jovial relationship with your customers and games are a great way to engage them.
3. Guide your customers - In order to boost your relationship with your customers, guide them throughout their journey with you. It would be beneficial for them if you share content—tips, guides, infographics and more that helps them to better understand about your services/products.
4. Get their opinions - You've always been sharing content with them, now give them a chance to write content for you. Let them speak about their experiences regarding the product/your services and the current situation. This will help them understand that there is actually a person who hears them and that you value them.
5. Share updates - Take time to let them know about the latest updates in your product/services but also make sure to keep it concise. Because people who are interested to know more about it, they'd contact you for more details. This again stands as a way to engage with customers.
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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