Tip of the week 53- Seven tips to make 2020 the best email marketing year yet.
Mobile friendly emails on the go:
Make your emails campaigns compatible with different devices, especially mobiles. Factors such as email width, misalignment in the format of the template are just some of the disruptions you can face. Use pre-loaded templates and stay safe while reaching a larger spectrum of audience who open their emails from mobile phones.
Minimalist content is best content:
Craft contents which say a lot with very less effort. People today prefer not to spare the extra minutes from their daily routine. Invest on this aspect and allow them to engage with your brand on the move. Minimal use of images and colours can often be an effective tool for persuasion. Go ahead and try it.
Personalized email marketing:
Approach your contacts as your long-lost friends or close associates. Make them feel included in the decisions of your brand. Address them by their names and cater to them content best suited for them in the given season. Use merge tags and dynamic content to bridge the gap between the sender and the receivers.
Interactivity should prevail:
Let your content generate the tools to your receivers so that they can engage with your brand. Provide CTAs that open up to important downloadable or landing pages. Use pop-up forms and sign-up forms to maximize your connection with the receivers. Let your brand run on interactivity and not in isolation.
Customers as promoters:
Create content focussing on your receivers where they can speak about your brand. Your recipients and users might be the best critiques but they are also the perfect promoters of brand authentication. User generated content is created out of a strong customer base informing and influencing the others unaware about the brand.
Engagement is the key:
Allow your contacts to respond to your posts, newsletters, updates, promotions and etc. Give way to a simple feedback system and know more about their tastes and preferences and suggestions. Incorporate sign up forms and pop-up forms in your campaigns and also opt for survey campaigns for a better understanding of your customers.
More of automation:
Decrease the time and effort factor in your email marketing by automating them using workflows and autoresponders. Since the industrial revolution, man has started to minimize effort and maximize results, it’s time we try that in email marketing too.
The last decade raised the issue of time management in email marketing, well, this decade too will demand the best from you.
Hope this helps you achieve better results in email marketing. All the best for the year ahead.
Best regards,
Susmit Sen
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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