Tip of the week 57 -Plan and stay focused with your email campaigns calendar

Tip of the week 57 -Plan and stay focused with your email campaigns calendar



The current global scenario has made the day-to-day business operation to slow down a little. However, the good news is that it gives us a substantial amount of time in hand to think and plan our marketing strategies.

 

So, email marketers can make the best use of their time by thinking and sketching down an email campaign that will help in creating a consistent email engagement series in the long run.

 

Here's a bundle of tips that will help you get started to build an email campaign calendar to reap greater results for this year.

 


1) Mark down all major holidays

 

Holidays are obviously the best way to enjoy our hearts out, at the same time holidays are also the best time to have a great engagement with your email subscribers. 

 

So, mark the upcoming holidays of this year to create email campaigns ahead of time and treat yourself with a peaceful holiday.

 

To save your time, Zoho Campaign has an inbuilt marketing campaign calendar with all major country holidays and one can also easily customize it by adding private holidays and events.


 

2) Get reminded to be prepared

 

Email marketers tend to jump from one campaign to another and may,  miss out crafting or sending out holiday email campaigns. 

 

During this time, reminders become the best friend of email marketers by keeping a track on the upcoming email campaign that has to be sent and also notifying them at the right time.

 

So do not forget to set up reminders in your Campaign Calendar to receive prior - notification about public or private holidays/events.


 

3) Share the plan to coordinate easily


 

Team-work is the key to craft a successful email campaign, and to achieve this, the proper communication of your campaign plan is necessary.

 

So, communicate the email campaign plan by sharing it using the holiday sharing feature of the campaign calendar. This will help the team members to stay on the same page and coordinate with others accordingly.


 

4) Pre-design a campaign draft to flow easily with the plan  

 

Planning plays a major role in the execution of an email campaign. 

 

So, make some space for campaign execution in campaign calendar by setting up an initial draft for your upcoming email campaigns along with marking down the important days, and setting up a reminder for the same.

 

By doing this, one can reduce the initial chaos of setting up the email campaign and have ample of time, later on, to focus more on creating quality of content.


 



 


Happy email campaign planning and execution!

 

Cheers,

Vinaya.M





    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources



                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources



                          Zoho CRM Plus Resources

                            Zoho Books Resources


                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources


                                    Zoho Sprints Resources


                                      Qntrl Resources


                                        Zoho Creator Resources


                                          Zoho WorkDrive Resources




                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now