Tip of the week 62 - 5 Tips to make your emails better for mobile users
Emails still remain a critical tool for businesses to communicate with customers. This is mostly because mobile is one of the preferred mediums for reading emails, at least for a quick check of the content. Also, particularly due to the COVID-19 lifestyle, most emails are opened in mobiles. So, let's make sure that the next email campaign that we send out will be mobile optimized too.
Here are a few tips that need to be taken care while you address your customers who open emails in mobile devices:
1. Subject Line - It is significant to keep in mind that not many mobile devices support lengthy subject lines. Shorter the subject line length, greater the impact. So, subject line is the first thing that people notice while opening an email in their mobile devices.Make it look clean/short and catchy.
2. The pre-header - Not many are still aware about the pre-header, which is a short summary like text that follows the subject line. You've made your subject line pretty good and the next sentence people read will be your pre-header. Make sure to make it subtle but relevant to the email content.
3. Font size - Small font would look good in a laptop or on an iPad. However, when it comes to a mobile audience, it becomes difficult to read. We keep 14px -18px as font size while preparing our email content. Also, send test versions of the email to check and make sure that your text is clear on multiple devices.
4. Spacing matters - Long paragraphs in emails will make it difficult for mobile users. So, validate your sentence structure, cut short them and add space to your emails while writing the message. This will make readers not lose their focus/interest on your email content.
5. Images and CTA - Be selective with the images that you choose. If you're using responsive email templates, go ahead and use them. If not, consider using smaller images in your message. Also, the CTA button in your emails should be large enough that the mobile recipients can click on it with their fingers.
Best Regards,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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