Tip of the week 68: The specifics of double opt-in method

While configuring your signup form, you have probably seen your software saying, "By default, this signup form is double opt-in enabled." This is because the makers believe that double opt-in has deep-rooted benefits for your email deliverability (read: inbox placement). So in this tip-of-the-week edition, I'm going to share an use case (for double opt-in) that nullifies an otherwise serious problem.

Note: Recently, we published a blog explaining: why marketers should prefer double opt-in to single opt-in, how double opt-in ensures superior email deliverability, and more. If you'd like to extensively know double opt-in before proceeding further, you can read the blog here.

Use case

We all run events and conferences. And we all collect email addresses of leads.

However, how do we know that they're primary or constantly-used email addresses and not dormant?

Explanation

While I can hear you asking, "Why should I know that in the first place?", there's an email-deliverability-based reason behind it. When you send emails to addresses that have crossed the inactivity-period limit (set by ESPs like Gmail, Zoho Mail, Yahoo, and more), you'll be premeditatively considered a spammer.

Now comes a question: Why do ESPs have the concept of inactivity period in place? The ESPs convert the inactive addresses into spam traps and use them to get hold of spammers.

The reasoning is: If you're not cleaning your mailing lists to remove inactive contacts (and continue sending emails), you're not giving importance to subscriber preferences. This puts you in a spot of bother by directing your emails to the spam folder.

How double opt-in helps

With double opt-in, only people who click the confirmation link sent to the mailbox become your email contacts. Supposing there's a contact closing in on the inactivity period, s/he rejuvenates their account by engaging with the confirmation link. This, in turn, helps you avoid adding inactive addresses and its consequences.

Let's bring the use case into play now. The next time you're hosting an event ensure having your (double opt-in) signup form in the form of a QR code. That way, your audience can scan and quickly access the confirmation link using their handheld device.

I hope this helps! Stay tuned to this space for more tips and tricks.

Regards,

Aravindhan S

Access your files securely from anywhere

Zoho Developer Community

New to Zoho LandingPage?

Access Zoho LandingPage

Zoho LandingPage Resources

New to Zoho Survey?

Access Zoho Survey

Latest Feature Updates

Explore our Pricing & Plans

Zoho Survey Resources

Android Mobile Surveys

Insurvey Blogs

Insight Blogs

Tips & Tricks

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho CRM Plus?

Deliver unforgettable customer experiences

ACCESS ZOHO CRM PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Zoho Marketing Plus?

Everything you need to run your marketing

ACCESS ZOHO MARKETING PLUS

New to Bigin?

Signup Now

Access Bigin

Latest Feature Updates

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Tout forum

France ZUGs

Zoho SalesIQ Resources

Topic Participants
Aravindhan S

Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Tip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Email Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
Tip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.