Holiday email tip - A starter kit to craft your Christmas emails
We can almost hear the Jingle Bells ringing as the Christmas season is fast approaching. Hence it's the right time to jot down ideas to put a smile on your customer's face through a creative Christmas email marketing strategy.
Since your customers are all ready to plan for their Christmas Eve, all you have to do now is to design the right email strategy to join them for the Christmas Season. Here are a few tips and tricks that will help you boost the Christmassy mood of your audience for 2021.
1) Analyze Christmas campaign report of 2020
Track all the key metrics of your previous year's Christmas Campaigns. This will help you understand what campaign strategies, subject lines, deals, CTA's, etc, worked and what failed. You can also prevent the repetition of last year's mistakes and in turn design a better-performing email campaign for this year.
Tip
Check out the key email marketing metrics highlighted in the image below that you can start tracking.
2) Understand your customer preference
The type of Christmas Campaign that a customer wants to receive will vary from one person to another. Some might want to receive a special holiday season edition of the newsletter; others may just want to receive information about the latest deals and offers. So, such diversity in preferences should be taken care of while designing your Christmas email campaign.
Tip
Discover the Christmas Campaign preferences of your customers by setting up a Topic Management structure for your brand, so that you can start sending relevant campaigns that your customers are looking forward to indulging in.
3) Plan your pre-christmas deals & offers
"Early bird gets the worm"
This proverb best suits your Christmas Campaign planning.One of the most important factors that can impact the performance of your email campaign is timing.
After the Halloween Celebration week, most of your customers will start thinking about the Christmas season during early November. So, you can start by sending out pre-christmas deals & offers.
Tip
You can catch your customers' attention and keep them engaged by sending out a series of deals and festive offers campaigns on a regular basis.
For example, you can send a 50% discount coupon as Christmas countdown before 50 days of Christmas and follow up with other deals as Christmas approaches
4) Automate your Christmas Campaign
The last but the most important step that should be taken care of after setting up your email marketing strategy for Christmas is to stay "consistent". Because even the best campaign plan fails to perform due to lack of consistent and regular follow up actions.
Tip
Automation is the key to consistency for busy marketers. So, plan, customize, activate, and automate your entire 2021 Christmas Campaign with workflows.
We hope you found this informative! If you are interested to gather additional tips and tricks to boost your holiday campaign, then do check out our other holiday email tips.
Happy email marketing!
Thanks & Regards
Vinaya.M
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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