CRO hack #11: A checklist for crafting a high converting website poll
Running an on-site poll is an excellent way of learning exactly what your visitors expect when they browse your website—you're essentially creating a direct communication link between the two of you.
Here's a checklist you can refer to while designing your next website poll to increase submissions:
- Try to keep the survey a short as possible.
- Use conditional logic to show/hide questions based on the visitors' responses. This way your poll is only as long as it needs to be.
- Never ask a question that you can easily find an answer to.
- Try to use multiple-choice type questions instead of open-ended ones. It encourages the visitor to answer objectively.
- Offer an incentive to fill out the survey. Coupons, discounts, and gift cards act as good motivators.
- Use a non-intrusive layout that complements the design of the page on which you'll be running the survey. Jarring visuals can be a turn-off even for the most enthusiastic visitor.
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