Attendees are willing to travel for the right event. With great speakers, a relevant topic, and a killer venue in an interesting city, you could attract people from all around the world to participate. How do you increase the chances of that happening? Translate your site into their language, rather than forcing them to struggle through a site written in yours. By talking to your attendees in the language they're most comfortable in, you'll catch their interest, build trust, and reduce friction before they purchase tickets.

 
The following languages are supported in Backstage:  Afrikaans, Albanian, Arabic, Azerbaijani, Bambara, Basque, Belarusian, Bengali, Bosnian, Breton, Bulgarian, Burmese, Catalan, Chinese, Chuvash, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Finnish, French, Gaelic, Galician, Georgian, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Javanese, Kannada, Kazakh, Khmer, Korean, Kurdish, Kyrgyz, Lao, Latvian, Lithuanian, Luxembourgish, Macedonian, Malay, Malayalam, Maltese, Māori, Marathi, Mongolian, Nepali, Northern Sami, Norwegian Bokmål, Norwegian Nynorsk, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Sindhi, Sinhala, Slovak, Slovene, Spanish, Swahili, Swati, Swedish, Tagalog, Tajik, Tamil, Telugu, Thai, Tibetan Standard, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Welsh, Western Frisian, and  Yoruba .

Importing an alternate language on Backstage is neither complicated nor time-consuming. All you have to do is export a spreadsheet containing all the text you've entered for your event site, do the translation yourself or hire an agency to do it, and then import it back into Backstage. In the process, if you encounter any errors, you'll get an email describing what the errors are and how to fix them. 

Customize the list at will

Keep one language as the source or default language and order the other languages according to their reach. When in Rome, Italian would probably take precedence over English. Or you could keep English the default language and Italian just below it to connect with native speakers of the region. If your translation is still in the works, hide the language and reveal it when it's ready.

Learn more about setting up multilingual microsites on Zoho Backstage and go global with your event.

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Happy organizing!