Tip of the week 67- 5 tips to make your preheader effective
Preheders are often caught between the subject line and content of an email. The importance of this section is often limited to providing details to the subject line and summary of the content. A detailed look will say otherwise. For an email marketer, a preheader is often a decider on the grounds of relevance, clarity, curiosity to name a few.
Here are five ways to help you create preheaders that can connect well with your email recipients:
Make use of characters
Preheaders are mostly limited to 100 characters so you should make every character count. Different devices and platforms accommodate characters differently. Owing to this reason, you should provide your most important message within the first 40-50 characters.
Complement the subject line
Let your preheader validate your subject line's claims or describe it in details. This kind of reciprocal relation should be forged between them. A complimenting preheader always reduces the ambiguity in approach helping the recipients understand the crux of the email even before opening it.
Multiple approaches
You can either be curious and ask your email recipients a question or you might create curiosity among them with your words. Choices are many and it's up to you which one you choose. You can also use phrases like, 'check this out..', and initiate a call to action early on in your email.
Use of emojis
This one is a bit tricky, using emojis will certain help in two ways. Firstly you will convey more with less characters and secondly you can have enough characters to convey other messages. Having said this, emojis can't be used always. You can comfortably take this path while sending out emails to familiar contacts or during a B2C conversation. In case of BEB communication, you can be more professional even while using emojis.
Numbers
Numbers have a psychological edge over the other points. Humans relate well with numbers, whether it is discounts or offers, we are convinced only when we see the numbers. You can use numbers in your preheader to convey some important message related to coupons or features, like, 10 new features to check out.
Hope our tip helps you in your email marketing.
Best regards,
Susmit
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Susmit Sen
Andrew Cristancho
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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