Tip of the week 71 - Re-engagement emails to win back your lost subscribers
In a world that's running behind many things, it is quite challenging to get your contacts' attention to read your emails. And, when someone is doing so, it is your mere responsibility as an email marketer to deliver value. While a lot of your recipients may engage with your emails, there still are a few that leave your emails unopened for months and stay dormant.
Yes, we are talking about the inactive contacts. You need not fret over this but at the same time not taking any steps about your inactive contacts might lead to you face the downsides of email marketing.
Having too many inactive contacts will build an unhygienic list and sending emails to such a cluttered list will increase your email's chance of being marked as spam. This will also increase your chances of unsubscribes. While the best practice here is to clear inactive contacts off your mailing list, keep in mind sending a re-engagement email before removing those contacts will help you win back a few. Here's how you prepare yourself before sending out your re-engagement emails.
- Check the health of your mailing list once in every six months and segment your inactive contacts. Measure the overall performance of your past emails and learn where you lacked in your email. A few examples could be your email's subject line, relevance, content, etc.
- If you are a seasonal marketer, the best way to find your inactive contacts out is by keeping a tab on the campaigns you have sent. Take your past six campaigns and segment those who have not engaged well.
Now, your segment/list of inactive contacts is ready. What's next? Your content for re-engagement emails which is the most significant thing and this week's tip is all about your re-engagement campaign. Here is a tip that will help you prepare your re-engagement campaigns.
Hope this was helpful :)
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Tip of the week 08 - Deliver rewarding emails to your subscribers
If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
Instant Sync - Fetching Accounts Module Fields has been removed at the moment.
Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
Tip of the week 21 - Let subscribers know about your company's terms.
Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand. Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
Zoho Pagesense Resources
Zoho SalesIQ Resources
Zoho TeamInbox Resources
Zoho DataPrep Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Desk Resources
Zoho Projects Resources
Zoho Sprints Resources
Zoho Creator Resources
Zoho WorkDrive Resources
Zoho Campaigns Resources
Zoho CRM Resources
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.