Tip of the week 89 - Stride into the new year with our new Workflow updates
You are close to the end of this year and are hoping to carry forward your email marketing enthusiasm to 2022. Our new updates in workflows will help you realize that feat by letting you automate your email campaigns with more focus on the contacts' tastes and preferences.
Relevant contacts in workflows
While adding contacts to your workflows, you can now specify the criteria for the entrants clearly. As per your choice, you can now include the new contacts, old contacts or both from a list or a segment while triggering a new workflow. Engage only with the appropriate contacts for increased interactivity.
For instance, you want to begin a welcome series workflow for a set of contacts whom you have newly added to an existing list. These contacts are a part of your New Year Welcome program and so you select that particular list and choose only the newly added contacts to enter the workflow. Thus, you included only the relevant contacts in your welcome series.
Timely engagement with Date-field trigger
Our new update will now help you send out emails at the most opportune time. Be it a birthday specific loyalty email to seasoned customers or a series associated with an upcoming festival like Christmas, Pongal, etc, your workflows can now be employed to reach out not only to the appropriate people but also when it's most important.
For instance, you want to start a festive season workflow specific to Christmas and so you employ the date-field trigger. You plan out the entire journey based on campaigns to be sent out in three stages. Campaigns before Christmas talking about the festival and upcoming offers, campaigns during Christmas and the ongoing events and discounts and post Christmas campaigns to the contacts thanking them for their support. The date-field trigger helps you achieve this feat.
Let your contacts decide with Subscription Management
We know that customer-centric email marketing depends wholly on relevance. It's about how appropriate the content is based on the subscription preferences of your contacts. Now you can manage your contacts' subscription within a workflow. You will thus let your contacts decide if they want to receive a specific content or not, or if they want to be considered as marketing contacts or not.
For instance, you begin a nurture series workflow informing your contacts about the latest product that your brand is launching. In the initial stages, you implement the Subscription Management to check how many of the existing contacts are still interested in receiving product updates and how many aren't. Thus, based on their behavior, you help them unsubscribe from the particular topic in order to evade confusion.
We have a whole lot of other updates in our workflows, so why wait? Give this a read to understand these updates better and implement them in your email marketing hereafter.
Happy email marketing!
Regards
Susmit
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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