URGENT: Numerous problems with Zoho Campaigns
To whom it may concern,
I have been experiencing numerous problems with Zoho campaigns over the past few days. These problems are cause serious implications for our marketing and tracking and are urgent that we get solutions to fix them. I have listed them below with the first one being the most important.
1) I ran an email deliverability test (On https://glockapps.com/ )to figure out why our emails are landing in the junk/spam folder. It appears that the IP address used to send out our emails are blacklisted on two servers? (See below picture). Why is the IP blacklisted? Can it be changed to a different IP? (This is IP address has been verified as Zoho’s and not ours)
2) The email deliverability test showed that the email has 26 errors (HTML code and Links & images) and I wasn’t sure why (This test email was made using your drag and drop system). I then ran another test for a separate email where I used a plain text email and it showed up 0 HTML code, Links and images errors, so it leads me to believe that there are some serious problems when doing a non-plain text email through campaigns (see below photos for evidence)
3) With the campaigns that I have sent out, I believe that the reports are giving me the wrong readings/percentages for ‘opened’ and ‘clicked’. I was sceptical that it was giving me wrong readings yesterday when I compared the report with Google analytics. So today I created a specific URL link within the email sent out, that no one else has access too, and wasn’t used anywhere else. There were 133 clicks for the link within the email reported by Google, however, the Zoho report shows that only 3 people ‘uniquely clicked’ the link. It is very confusing as the Google analytics and Zoho reports results are so different and I am inclined to believe google as they track who and how many people clicked the specific link/campaign. (See below for evidence)
Here are the full reports from glockapps.com email deliverability so you can see where and why the email is failing:
The email with drag and drop content: https://shared-report.glockapps.com/tests/2022-01-13-11:15:56:974t/content-analysis
The email with plain text as the content: https://app.glockapps.com/inbox/tests/2022-01-13-12:05:59:069t/content-analysis
Please come back to me soon, I would be very happy to get on a call with one of your advisors to get this cleared up, as it is very urgent.
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Topic Participants
Jack McKinney | Adexon
Umashankar | Zoho Campaigns
Urias
Karthik N
Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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