In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign.
The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign.
Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery.
Send targeted emails after analyzing your contact's interests and purchase history.
Use a holiday-themed email design and craft a holiday gift guide for your contacts.
Avoid sending emails on the day of the festival/sale and the night before it.
Review previous holiday campaigns to understand what went right and wrong.
We hope you enjoyed our posts. Stay tuned for interesting updates from Zoho Campaigns.
Regards,
Vivek Suresh
User Education | Zoho Campaigns
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