Tip of the week 43 - 5 tips to approach holiday season in email marketing
Email marketing drives more brand sales during the holiday season. We are nearing the best season of a year and now is the right time to grab the attention of your contacts who might be glued to the internet for shopping. Send out savvy emails that can increase brand presence and sales this holiday season.
Here are some ways to help you with successful holiday email marketing:
1. The marketer plans
Plan your email marketing strategies well in advance to make sure that you're connected to your contacts during the holiday season. For this you will have to know the dates of the upcoming holidays. By doing this, you're also taking care of the frequency and timing of your emails ensuring that you're not spamming them.
2. Personalized offers
Customize single email with the help of merge tags to confirm that you're not missing out any of your contacts. This will help your contacts to resonate better upon your emails. Give offers as holiday gifts to contacts who've been with you throughout your journey and confirm that they're on for the future growth of your brand.
3. Visual appeal
The design of your email plays an important role in building trust and connecting with your contacts. The holiday season brings happiness and this happiness should be retained while receiving and reading your emails too. Use visuals and texts that would cheer them to recollect the positive emotions of their past holiday experiences.
4. Choices matter
Remind your customers about the choices that they've made in the past purchases. This will evoke a sense of belonging, in your contacts, with your brand. For this you will have to get the details of their past purchases and browsing history thereby strategizing and evaluating the needs of your contacts.
5. Automated emails
To create a series of emails manually and sending them out one by one, as we all know, is a time-consuming process.It's the right time to plan your email marketing goals of the season and craft beautiful emails based on the theme. The rest can be entrusted to automation that helps you to send them out to the right contacts at the right time. [Read: Automation in Zoho Campaigns]
Best Regards,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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