Tip of the week 75 - 5 tips to design your holiday email templates in 2020
The festive season has just begun and so you will definitely have to send a lot more emails to your customers. All these emails should be designed in a way to convey the spirit of holidays. So, let's take a look at a few of the tips that could help you send emails that differentiate you from the rest.
1. Highlight your brand: The holiday season doesn't mean that you will have to revamp your brand design while sending out the email campaigns. You will just have to tweak a bit of your email design and share the happiness of the holiday season. Changing your brand color for holiday recognition might confuse the audience as well.
2. Choose dark mode friendly designs: Dark mode is trending nowadays with the new updates coming in for various applications. So, make sure that the email template design is optimized for both light and dark screen. Use transparent backgrounds while crafting your email designs so that it stands out for dark as well as light modes.
3. Have fun with colors: Almost all holidays have a specific color scheme. Design each email template by keeping in mind to review and update them based on the holidays. Before designing, research a little bit on the colors to emphasize and set the tone of your holiday email templates.
4. Less content, more attention: People might be busy with the holiday season not having the time to read paragraphs conveying your message. Being busy, they might check your emails on mobile phones. So, try to send email campaigns with less content so that they would scroll less and the click-through rate would be higher as well.
5. Clear Call to Action: Holidays are celebrated all across and is the best time for Ecommerce to increase sales. Make sure that you optimize your CTAs for this holiday season. The CTA should have a clear and simple message that helps your recipient understand what action should be taken by them.
We hope these tips would help you create beautiful email campaigns for this holiday season!
Best Regards,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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