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                              • Announcements

                              • Introducing bot filtering for accurate analytics

                                Dear Zoho Campaigns Users, We're happy to introduce bot filtering to enhance the accuracy of your email campaign analytics. This new feature is designed to help you filter out bot-generated opens and clicks, which will ensure your campaign reports reflect
                              • Drive holiday sales with email marketing

                                Did you know that email marketing contributes to 30% of annual retail sales during the holiday season? Join us for an exclusive webinar where our product experts will discuss how to drive holiday sales using email marketing. What you'll learn: Why email
                              • [Edited]Zoho Campaigns: Introducing workspaces, revamped roles and privileges, and streamlined integrations

                                Dear user, Update alert! We're making a bunch of enhancements to improve your experience with Zoho Campaigns (visible in your account starting on August 10, 2023). What are we changing, exactly? We're glad you asked! :D The changes are focused on the
                              • Important update: New TRAI guidelines for SMS campaigns

                                Hello there, There's a big update from the Telecom Regulatory Authority of India (TRAI) that could impact how you send SMS campaigns, especially if you're dealing with customers in India. Starting September 1, 2024, TRAI has made it mandatory for businesses
                              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
                              • Most Discussed Topics

                              • Advice on sending Survey only if company has not responded?

                                I have a Zoho Survey and a list of contacts in Zoho Campaigns. The list of contacts contains multiple contacts from multiple companies. Let’s just say 100 companies with 3 contacts each My goal is to get one completed survey per company (not per contact).
                              • Workflow for a whitepaper

                                Hi, I would like to set up a workflow for sending a white paper. First, the user should register using a form. They should then receive an e-mail confirming their e-mail address and consenting to their data being used (double opt-in). If they confirm
                              • Zoho Campaigns Blacklisted

                                Hi. We are unable to send out Zoho Campaigns due to the ZOHO Campaign server being blacklisted. However we are able to send out mass mails using ZOHO CRM . Any assiatance is welcome.
                              • Sharing Newsletter from Past Campaign when I don't have a list

                                I have created and sent a campaign (i.e. a newsletter about my blog-articles). The campaign was sent to "segments" I'm trying to post a link to past newsletters, but as best as I can tell, to create an "Archive Link" you must select a "List" I got to
                              • I cannot verify a sender address, although I have successfully set SPF and DKIM records!

                                Hello Zoho team, I'm trying to use the Zoho email marketing campaign. The problem is that even though I have set the SPF and DKIM records for my domain and get two green tek in the zoho panel, the email campaign setup does not accept any of my emails,

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                                                                                              • Sticky Posts

                                                                                              • Tip of the week 03 - Sending emails in batches

                                                                                                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
                                                                                              • Tip of the week 04 - Know about your recipients' 'prime open time.'

                                                                                                In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
                                                                                              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                                                                                                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
                                                                                              • Email Deliverability Tip #3: Seal the deal with the preheader

                                                                                                In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
                                                                                              • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

                                                                                                If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.