Ecommerce Marketing Tip: Cross-sell with related products
Don’t let customers stop at just one product. Suggesting related or complementary items improves the shopping experience and increases order value.
Try this today:
Use the Item Recommendations feature in Zoho Commerce and add two to three suggested items on a product page (example: show matching earrings with a necklace).
Steps:
In your Zoho Commerce web app, go to the Storefront menu in the left pane –> Click the Item Recommendations module –> Under 'Related Items', click + Add Rule. Choose the desired criteria for recommending items.
Until next week’s tip, happy marketing!
Regards,
Divya R
Zoho Commerce
Question for the community: (Help others with your insights)
Do you think cross-selling works better on product pages or at checkout?
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