Tip of the week 79 - Five tips to write an engaging welcome email

Tip of the week 79 - Five tips to write an engaging welcome email

Welcome emails are undoubtedly the most expected email by the subscribers. 


Did you know? The average open rate for welcome emails is a whopping 50% that makes them 86% more effective than standard newsletters.

So, this most expected email, when crafted carefully, boost your engagement, improves email deliverability, and leaves a long-lasting impression on your subscribers.


So, here are five tips to help you get started, to create game-changing welcome emails.


Tip 1) Send it, when its most expected


Subscribers, show high interest and expect a welcome email immediately upon subscribing to your email list. 


So, the golden hour to warmly welcome your email subscribers is, the hour when your subscriber opted-in to your email list.



Tip 2) Craft Visible Subject Line


Write a subject line that makes it easy for your subscribers to spot your Welcome Email. And to achieve that, add the keyword " Welcome" as the first word in your subject line.



- Welcome to Zoho Campaigns.

- Welcome to Zylker Ltd

- Welcome! Here's your Onboarding Kit


Tip 3) Get Whitelisted


Before anything, get your domain whitelisted.


Make the best use of your welcome email to ensure good email deliverability of your next emails, by requesting your subscribers to add you to their address book.


You can automate and simplify the process of whitelisting for your subscribers by inserting a vCard merge tag. 








Tip 4) Provide Clear Call to Action


The best welcome is the one that results in a revisit.


To continue your engagement and make your subscriber revisit, end your welcome email by providing a clear direction about their next call to action.


Here are few CTA templates to help you get started.






Tip 5) Automate to stay consistent 



If you are planning to send your first welcome email series then you should make the best use of our ready-to-use welcome email workflow series.




This will provide you with a beginner's guide to planning a welcome email series. Workflow will also automate the entire process, to help you stay consistent with your welcome email campaigns.

We hope, this tip provided you with a few takeaways to craft your welcome email campaign for your new subscribers!


    Zoho Marketing Automation
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