Tip of the week 79 - Five tips to write an engaging welcome email
Did you know? The average open rate for welcome emails is a whopping 50% that makes them 86% more effective than standard newsletters.
So, this most expected email, when crafted carefully, boost your engagement, improves email deliverability, and leaves a long-lasting impression on your subscribers.
Tip 1) Send it, when its most expected
Subscribers, show high interest and expect a welcome email immediately upon subscribing to your email list.
So, the golden hour to warmly welcome your email subscribers is, the hour when your subscriber opted-in to your email list.
Tip 2) Craft Visible Subject Line
Write a subject line that makes it easy for your subscribers to spot your Welcome Email. And to achieve that, add the keyword " Welcome" as the first word in your subject line.
Example:
- Welcome to Zoho Campaigns.
- Welcome to Zylker Ltd
- Welcome! Here's your Onboarding Kit
Tip 3) Get Whitelisted
Before anything, get your domain whitelisted.
Make the best use of your welcome email to ensure good email deliverability of your next emails, by requesting your subscribers to add you to their address book.
You can automate and simplify the process of whitelisting for your subscribers by inserting a vCard merge tag.
Tip 4) Provide Clear Call to Action
The best welcome is the one that results in a revisit.
To continue your engagement and make your subscriber revisit, end your welcome email by providing a clear direction about their next call to action.
Here are few CTA templates to help you get started.
Tip 5) Automate to stay consistent
If you are planning to send your first welcome email series then you should make the best use of our ready-to-use welcome email workflow series.
This will provide you with a beginner's guide to planning a welcome email series. Workflow will also automate the entire process, to help you stay consistent with your welcome email campaigns.
We hope, this tip provided you with a few takeaways to craft your welcome email campaign for your new subscribers!
Topic Participants
Vinaya M
matthew kernodle
Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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