Tip of the week 79 - Five tips to write an engaging welcome email

Tip of the week 79 - Five tips to write an engaging welcome email



Welcome emails are undoubtedly the most expected email by the subscribers. 

 

Did you know? The average open rate for welcome emails is a whopping 50% that makes them 86% more effective than standard newsletters.


So, this most expected email, when crafted carefully, boost your engagement, improves email deliverability, and leaves a long-lasting impression on your subscribers.

 

So, here are five tips to help you get started, to create game-changing welcome emails.

 

Tip 1) Send it, when its most expected

 

Subscribers, show high interest and expect a welcome email immediately upon subscribing to your email list. 

 

So, the golden hour to warmly welcome your email subscribers is, the hour when your subscriber opted-in to your email list.

 

 

Tip 2) Craft Visible Subject Line

 

Write a subject line that makes it easy for your subscribers to spot your Welcome Email. And to achieve that, add the keyword " Welcome" as the first word in your subject line.

 

Example:

- Welcome to Zoho Campaigns.

- Welcome to Zylker Ltd

- Welcome! Here's your Onboarding Kit

 

Tip 3) Get Whitelisted

 

Before anything, get your domain whitelisted.

 

Make the best use of your welcome email to ensure good email deliverability of your next emails, by requesting your subscribers to add you to their address book.

 

You can automate and simplify the process of whitelisting for your subscribers by inserting a vCard merge tag. 

 

 

 

 

 


 

 

Tip 4) Provide Clear Call to Action

 

The best welcome is the one that results in a revisit.

 

To continue your engagement and make your subscriber revisit, end your welcome email by providing a clear direction about their next call to action.

 

Here are few CTA templates to help you get started.

 

 

 



 


 

Tip 5) Automate to stay consistent 

 

 

If you are planning to send your first welcome email series then you should make the best use of our ready-to-use welcome email workflow series.

 

 



 

This will provide you with a beginner's guide to planning a welcome email series. Workflow will also automate the entire process, to help you stay consistent with your welcome email campaigns.




We hope, this tip provided you with a few takeaways to craft your welcome email campaign for your new subscribers!


Regards,
Vinaya.M

    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources



                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources



                          Zoho CRM Plus Resources

                            Zoho Books Resources


                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources


                                    Zoho Sprints Resources


                                      Qntrl Resources


                                        Zoho Creator Resources


                                          Zoho WorkDrive Resources




                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now