Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conver...
A proper email list often reflects the reach of an institution. This reach is coveted by all but achieved by some. We often forget about drawbacks and incline towards numbers....
If you're an email marketer and you're finding it difficult to gather and plan email campaigns around this holiday season, here are some ideas to target each audience during e...
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process...
Cover image It's a well-known fact that product imagery occupies a crucial spot in every e-store owner's checklist. As an ecommerce business owner, you were probably very dili...
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We use forms to create landing/squeeze pages, right? I don't understand why we are not able to insert FB pixels in them to track the conversions. It just creates bottlenecks ...
Preheders are often caught between the subject line and content of an email. The importance of this section is often limited to providing details to the subject line and summa...
Email list segmentation is to help email marketers realize that all contacts are unique, each of them having their own interests and preferences. Once you've identified the ta...
Holiday seasons are indeed a great time for businesses to connect and engage better with their contacts. However, it's essential for an email marketer to put on their creative...
There's a popular saying: "All's well that ends well." This probably rings especially true if you're an email marketer. With the new year looming in the distance, now's a good...
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being...
You have an online store; you have customers. What better time to engage them than the holidays! In customers, you have an audience that trusts your business. If your holida...
Any email marketer will vouch for the importance of a good holiday email marketing strategy. Needless to say, it is one of the busiest times of the year for them. A lot of pla...
Fonts in email templates have a very tricky role. They need to be expressive and clear but not to the extent of taking the limelight off the CTA button. They play an important...
Those associated with marketing agencies know how difficult it is to meet the needs of all their clients. This includes managing all the email marketing activities — planning ...
We all all save time if you add a high-level explanation, introduce the principles, concepts, and use cases before getting into a tech doc. Example I understand in the automat...
As email marketers, we make multiple decisions on a day-to-day basis that shape our entire marketing results. And one of such crucial decisions is "Whether my campaign is all ...
Note: Before attempting to send emails, make sure to check with your contacts if they'd like to receive Mother's Day emails because it might turn out to be sensitive or emotio...