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Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conver...
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A proper email list often reflects the reach of an institution. This reach is coveted by all but achieved by some. We often forget about drawbacks and incline towards numbers....
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If you're an email marketer and you're finding it difficult to gather and plan email campaigns around this holiday season, here are some ideas to target each audience during e...
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In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process...
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Development of campaigns integration with prestahop. When???
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Cover image It's a well-known fact that product imagery occupies a crucial spot in every e-store owner's checklist. As an ecommerce business owner, you were probably very dili...
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Try our free "Zoho Inbound Marketing" online training course. In this course are more than 22 inbound marketing strategies complete with text and videos. Enroll Here: https://...
  • 1 year ago
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We use forms to create landing/squeeze pages, right? I don't understand why we are not able to insert FB pixels in them to track the conversions.  It just creates bottlenecks ...
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Preheders are often caught between the subject line and content of an email. The importance of this section is often limited to providing details to the subject line and summa...
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Email list segmentation is to help email marketers realize that all contacts are unique, each of them having their own interests and preferences. Once you've identified the ta...
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Holiday seasons are indeed a great time for businesses to connect and engage better with their contacts. However, it's essential for an email marketer to put on their creative...
  • 2 years ago
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There's a popular saying: "All's well that ends well." This probably rings especially true if you're an email marketer. With the new year looming in the distance, now's a good...
  • 2 years ago
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If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being...
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You have an online store; you have customers. What better time to engage them than the holidays!   In customers, you have an audience that trusts your business. If your holida...
  • 2 years ago
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Any email marketer will vouch for the importance of a good holiday email marketing strategy. Needless to say, it is one of the busiest times of the year for them. A lot of pla...
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Fonts in email templates have a very tricky role. They need to be expressive and clear but not to the extent of taking the limelight off the CTA button. They play an important...
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Those associated with marketing agencies know how difficult it is to meet the needs of all their clients. This includes managing all the email marketing activities — planning ...
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We all all save time if you add a high-level explanation, introduce the principles, concepts, and use cases before getting into a tech doc. Example I understand in the automat...
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As email marketers, we make multiple decisions on a day-to-day basis that shape our entire marketing results. And one of such crucial decisions is "Whether my campaign is all ...
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Note: Before attempting to send emails, make sure to check with your contacts if they'd like to receive Mother's Day emails because it might turn out to be sensitive or emotio...